Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites.These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being written by a “guest author” or a “contributor”.
Depending on the publication, you might receive compensation for your guest blogging efforts. However, that’s not always the case.
Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts.
We allow healthcare organisations to guest post on our website. Guest post must be at least 1,500 words long and one links are available for each guest post.
The guiding light behind our blog is to share content that’s educational, engaging, and entertaining not product-focused or promotional.
We’ve built a high level of trust with our customers because they know we will never push something on them that we don’t 110% believe is in their best interests, even when that means telling them not to use our services. Being overly self-promotional destroys that trust, even if your advice is good.
Instead, use our blog to showcase your expertise with potential new customers. If people find your content valuable, they’ll research you all on their own. Likewise, our team will happily use your content to make warm introductions to you when appropriate.
Posts should be 1,000 – 1,500+ words in length. We find this is a sweet spot with our readership, and you’ll fit in with the rest of our blog this way. Longer is good, too.
Break up your content, so it’s easy to read. This means including headings, subheadings, bullets, and any other visual elements to increase the readability of your piece.
Write in a natural, conversational tone. We want to share content that is authoritative, but not robotic. We’re producing blog content — not Wikipedia pages, so don’t shy away from showing off your sense of humor. That said, if your guest post was a movie, the highest rating we’d want to see on it is PG-13.
All content MUST BE ORIGINAL. We do not accept duplicate or syndicated content as guest posts. If your post has appeared anywhere else on the web, we can’t publish it on our blog. If you quote other content, link to it.
Always name your sources. We understand that you’re an expert, but our audience might not be so sure. If you’re going to drop some stats (ie: “open rates jumped 55 percent overnight”), link back to the original source.
Talk about your real-world experience. Talk about mistakes you’ve made, plans you’ve built, and strategies you’ve executed. Draw on your own personal experience to speak authoritatively about what you know.
Take a position: If you disagree with common wisdom on a topic, talk about why the mainstream point of view is wrong or misleading. Back up your perspective with facts. Take screenshots. Include interesting data. Support your arguments with external references.
NOTE: *Vinsfertility reserves full editorial control and may edit or tweak submissions as we see fit. These tweaks include anything from removing too much self-promotion, to optimising for SEO, edits both small and large, and more.